How to Find New Buyers in Garment Export Business

Shubham Anil Jain
Sr. Consultant
Cent Edge Solutions LLP, Bangalore, India
Email: [email protected]

Introduction:
Nowadays, the garment export market has become a critical aspect of the global economy, which is being contributing prominently for the growth and development of many different countries. It basically consists of the sale of apparel and clothing stuffs manufactured in one country to consumers or the businesses which are located in different country. It is seen that this type of trade can take place with the help of different channels, which simply involves online marketplaces, retail stores, and wholesalers. As we know that, the garment export market has seen huge growth around the past few decades, also raised by globalization and advancements in many of the new technology. Because of this only, many of the countries have emerged as prominent players in the garment export business, including countries like China, Bangladesh, India, Vietnam, and Turkey, among others. So, in this article, we will explore briefly on how to find new buyers in garments export business.

Different Ways to Find New Buyers in Garment Export Business:
Finding new buyers in the garment export business is not a easy task. Following methods can apply to find new buyers in garment export business.

1. Attend various trade fairs and exhibitions:
As it is fact that, trade fairs and exhibitions are found to be more direct platform where the exporters, whether small or big, can get the possibility to connect and interact with many of the well known visiting international buyers as well as export-import organization. Along with this, one can also attend the fairs and exhibitions which are been held by different trade organizations around the world. These fairs can be either general or more of specific to an industry.

These kinds of events observe the buyers, sellers and different other stakeholders of the trade ecosystem who come together under a common environment in large numbers and are the perfect place for networking and connecting to potential customers from all around the world. Here, one can highlight the demos/examples of your product, field related questions, and even confirm orders at these events itself.

2. Try to utilize different online directories and search engines:
Here, when one is searching for new international buyers, it’s very much necessary that not to underestimate the importance and power of internet searches. Almost there are around 3.5 billion active users worldwide, and currently it is seen that the internet has become one of the strongest tools to connect for new business opportunities. And when it is about finding some of the new export businesses or suppliers, it’s a great way of finding possibility within specific countries or regions across the worldwide.

Here, one special effective strategy for online searches is using different online business directories such as D&B Hoover’s platform. Also, it is seen that it can allow one to get in touch with some of the specific export companies or connect within those type of businesses who might be interested in buying the export products as per their location and industry sector.

3. Taking help from government bodies like Export Promotion Councils:
When it comes to government bodies such as Commodity Boards and Export Promotion Councils, and even Ministries, it is generally a great point of information when it is about to finding for buyers for export business. The main task of these organizations is to increase the country’s exports and helping exporters, and they will be easily ready to share details like names of potential buyers, location where one can meet them, etc. One can also easily take out trade information and statistics on export of various products in your sector, apart from details on existing buyers. As mentioned earlier, events and assignments arranged by these bodies are the great way to meet some of the prospective buyers and sign them on.

4. Develop a website with many country versions:
Nowadays, a website is found to be a key ingredient, particularly for the companies who are finding the import-export business for the first time. It is one of the simplest and the easiest ways to highlight the export company’s capabilities and provide potential buyers the information they need.

This way can be found as a cost-effective way of reaching many of the new markets and can help one to establish the brand in these countries. However, it can be prominent step in developing the international brand.

5. Try to utilize social media to connect with foreign buyers:
As we know that, social media apps like LinkedIn, Twitter, Facebook, and Instagram are perfect ways to connect with potential buyers. Social media makes it simple and effective to search for buyers for the export business.

For example, if you’re going to export garment and fashion items, you can simply search for people or an export company who work in the garment business or those who might be interested in buying the garments and fashion export products.

You may also like: Key Players in the Apparel Export Business

6. Third-party agencies:
These can be of different types, as per the initiative taken:

1. Foreign Agencies are particularly the state-sponsored or controlled agencies which specifically deal with bulk purchases to deal with their countries demands.
2. Buying Agents are particularly the bulk buyers who are looking to purchase from the country.
3. Foreign Wholesalers are a kind of middlemen who will simply resell products imported from overseas in their own country. As the name suggests that, they tend to buy in bulk quantities.

7. Connect with the chamber of commerce:
When it comes to the chambers of Commerce, they particularly have many international connections with the help of which they can help to find buyers and suppliers abroad for the import export garment business. They may also be connect you with an export company such as international business lawyers and accountants who can help to negotiates the criticality of global commerce.

Conclusion:
When it comes to exporting garments it can be profitable, but identify and searching international buyers can be tough task. By analyzing which countries import the most garments, these tasks can be simplified. To identify the international export data of garments business, try to search and surf through online platforms to get the idea for the market trends as well as updated information regarding import and export data. They usually tend to share authentic and relevant Export Import Trade Data, Export Data, and much more.

References:

1. 27-Feb-2023, How do I Find International Buyers for Garments? https://www.exportimportdata.in/blogs/how-do-i-find-international-buyers-for-garments.aspx
2. How to find buyers for your import export business? | An In-depth Guide that You Can’t Miss! https://www.linkedin.com/pulse/how-find-buyers-your-import-export-business-in-depth-guide-sharma
3. Gaurav Batra, 2017-09-29, 5 Simple Ways to Find New Buyers for Apparel Manufacturing Business https://www.exportersindia.com/blog/ways-to-find-new-buyers-for-apparel-manufacturing-business.html
4. Avani Ghangurde, 17 November 2021, How to Find Buyers For Your Export Business https://www.dripcapital.com/en-in/resources/blog/how-to-find-buyers-export

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Founder & Editor of Textile Learner. He is a Textile Consultant, Blogger & Entrepreneur. He is working as a textile consultant in several local and international companies. He is also a contributor of Wikipedia.

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