LONDON – Fashion house founder Stella McCartney has called on the international designer community to sign PETA’s new ‘Feather-Free’ pledge, commiting to never to use feathers again in their collections.

Following exposés by PETA revealing that birds exploited by the feather industry endure what it calls “a miserable life and a violent death”, the new social media campaign shows McCartney highlighting the suffering, whilst urging designers to recreate the look, lightness, movement, and insulation of feathers with vegan materials.