Influence and Importance of Makeup in the Fashion Industry

Shubham Anil Jain
Aditya Birla Fashion and Retail Limited
Bangalore, India
Email: [email protected]

Introduction:
The fashion industry is all about fabulousness, attractiveness, and making a statement. Almost majority of the well-known patterns begin from this point. People frequently invest a lot of money in fashion accessories, shoes, clothing, and other items just to follow the newest trends. From one side of the world to the other, people of all different types apply makeup to improve their appearance and sense of confidence. Makeup plays a significant role in the fashion industry, as it helps enhance and transform the appearance of models and brings a designer’s vision to life on the runway and in fashion editorials. Yes, you did hear that correctly! Men today also wear makeup to be more attractive and fashionable.

Importance of Makeup in Fashion:

1. The Base for Fashion Shows
The organizers feel that the models should cover the topic head to toe while showcasing their themed assortments in a fashion show. The behind-the-scenes fashion makeup artists work hard to achieve the desired level of perfection and accurately reflect the subject on the model’s face. The notion of the assortment for the fashion show is to be an extreme achievement, and the makeup should complement the subject.

2. As a Marketing Strategy, it is used
Makeup has evolved into a necessary component of our daily lives. For various occasions, people choose diverse makeup styles. There is smoky makeup for a party look, marriage makeup for looks for wedding days, and more. There is no makeup search for regular sparkling skin. Simply said, people donate and spend more money on expensive makeup than on designer clothes or accessories.

3. Makeup Artists Are Setting New Fashion Trends
Whether it’s smokey eyes, neon eyes, or glass skin makeup, people everywhere are obsessing over beauty trends. Many London-based makeup artists, beauty bloggers, fashion bloggers, and fashion influencers are shocking the internet with their fresh makeup techniques.

4. Amazing Form of Income
People are not enthralled by just any kind of makeup; rather, they are drawn to flawless and distinctive makeup looks. The art of makeup is one that a few people can master easily. Professional development is now a priority if you want to succeed in your field. One can manage the fashion industry with the right planning and training as a makeup artist.

5. The Primary Issue
Makeup has helped these people feel more confident since it improves the skin and makes it more brilliant, shining, and perfect. Many people have insecurities about their skin flaws, such as skin inflammation, dead skin, clogged pores, and so on. Massively talented makeup artists are revered in the fashion industry, which has benefited from the prevalence of cosmetics in the world of fashion.

Impact of Makeup on Fashion:

1. Enhancing characteristics: You can use makeup to draw attention to certain facial features, such as the eyes by lining them with eyeliner and mascara or the lips by emphasizing them with lip color.

2. Creating a particular look or mood: Makeup can be used to produce a particular look or mood, such as a neutral lip for a natural and modest look or a smoky eye for a dramatic and edgy look.

3. Expression of uniqueness and creativity: People can use makeup as a means of self-expression and artistic expression by experimenting with various styles and accessories.

4. Enhancing clothing and accessories: On the runway and in editorial and advertising campaigns, makeup is frequently utilized in the fashion industry to enhance and compliment garments and accessories.

5. Character development and story realism: In theatre and film, makeup plays a crucial part in character development and story realism by emphasizing performers’ emotions and facial expressions.

6. Highlighting emotions and expressions: Actors and models can convey a variety of emotions and expressions by using makeup to modify or highlight face characteristics.

7. Enhancing photo shoots: Makeup is crucial in fashion photography since it may be utilized to give photos a certain feel or look.

Top Makeup and Cosmetics Brands in India:

1. Lakme
In 1952, Lakme Cosmetics was established. One of the first and most well-known cosmetic brands in India, owned by Hindustan Unilever, is this one. This cosmetics company is reputable. The majority of women attest to the safety of Lakme products. Lakme products are all secure. Kajal, Liner, Compact Powder, Foundation, Lipstick, Sunscreen, Mousse, Concealer, Blush, and more beauty items are available at Lakme.

2. Colorbar
Indian beauty company Colorbar, which was established in 2004. Products from Colorbar are distinctive and contain skin-healing ingredients. Cosmetics from Colorbar cost a lot less than those from other manufacturers. The company has received a PETA certification. Lipsticks, primer, eyeliner, nail polish, and other Colorbar products are among their most popular offerings.

3. Loreal
Loreal cosmetics were first introduced in India in 1995; the company was formed in 1909. It is yet another well-known and reliable cosmetics brand in India. One of the most well-known cosmetics brands in the world is this one. The company sells items for skincare, cosmetics, personal care, hair care, and other categories. Hair colour products are the most widely used items under the Loreal cosmetic brands. Women love the goods under the Loreal Cosmetics brand. The cost of this cosmetics line is reasonable for the consumer.

4. Maybelline
In 1915, the Maybelline Brand was established. Maybelline sells premium goods for reasonable costs. The brand offers more than 600 items. Mascaras and lip products are Maybelline’s most well-liked products. These cosmetics come in all hues and for every type of skin.

5. Biotique
In 1992, Biotique, an organisation with its headquarters in India, was founded. Biotique is an organic cosmetics brand in India. Products from Biotique contain only natural components and no preservatives. It is well known for an Ayurvedic cosmetic. Facewash, shampoo, soaps, and scrubs are among the most often used products. Hair-related items like hair oil, shampoo, and conditioner are among their most well-known offerings.

Conclusion
The glamour, glamour, and all in between that defines the fashion industry. It is one that generally dictates how many of us define beauty and sets the pace for trends. When we think of fashion, we typically picture clothes and accessories, but there are other elements that contribute to the current state of fashion, one of which is makeup. For most ladies, applying makeup brings their outfit together and gives it life, capturing the interest of several admirers.

References:

1. https://coda.io/@gracie-singh/importance-of-makeup-in-the-fashion-industry
2. https://jdinstitute.co/importance-of-makeup-in-the-fashion-industry/
3. https://makeupanalysis.com/makeup-important-in-fashion/
4. https://mauvelli.com/the-importance-and-influence-of-makeup-on-the-fashion-industry/
5. https://timesofindia.indiatimes.com/readersblog/jasleenmakkarmua/role-of-makeup-in-the-modern-world-31125/
6. https://www.purplle.com/magazine/article/top-makeup-brands-that-we-can-t-live-without

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Founder & Editor of Textile Learner. He is a Textile Consultant, Blogger & Entrepreneur. He is working as a textile consultant in several local and international companies. He is also a contributor of Wikipedia.

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