Cognitive Dissonance Theory: Wealth and Poverty
Cognitive dissonance is a theory in social psychology for how we experience dissonance, or inconsistency, and respond to it. A simple definition of cognitive dissonance theory states that individuals experience feelings of discomfort when encountering two or more conflicting beliefs, behaviors or attitudes. We find ways to reduce dissonance through behavioral or attitude changes. One example of cognitive dissonance theory is […]
