BSC’s 2023 Report: Sleep Habits and Bed Activities

Background and Objectives

Since 1996, the Better Sleep Council has conducted research to understand and track changes in consumer attitudes
towards sleep and health, and their mattress purchasing decision-making.

The overarching objective of the research has been to inform the communication strategy of the industry, to educate
consumers about the health benefits of sleeping on a quality mattress and the importance of regular mattress
replacement.

The current research examines the following topics:

• Sleep attitudes and habits
• Bed activities and habits

Methodology

Fluent Research conducted the survey on behalf of ISPA
The survey was conducted online in the US from December 2-8, 2022
1,005 respondents aged 18 or over participated in the survey

Key Findings: Sleep Attitudes and Habits

Nearly half of US adults (48%) say they do not get enough sleep, and most are less than very satisfied with the quality of their sleep.

• The majority of adults (53%) report sleeping 6 hours or less on a typical night.
• Eight in 10 adults are less than very satisfied with the quality of their sleep.

Those who are dissatisfied with the quality of their sleep are less likely than others to describe their health as excellent or very good.

Top impediments to a good night’s sleep vary by age, however, a majority of adults (60%) report that physical discomfort (body pain or
being too hot or too cold) gets in the way of getting a good night’s sleep.

• Boomers and Gen Xers are more likely to say body pain impedes their sleep, while worrying about money is the most common impediment
  among Gen Zs and Millennials.

Most US adults (81%) take steps to help them get a good night’s sleep.

• 41% adjust their tech or media use, 40% have a sleep routine, and 33% get exercise during the day.

Women and parents of children under 18 years old are likely to report facing sleep challenges.

• More women than men say they do not get enough sleep (54% vs. 42%).
• Parents of children under 18 are more likely than those without children at home to sleep 6 hours or less on a typical night (60% vs. 52%).

Key Findings: Bed Activities and Habits

US adults engage in a wide range of media use in bed.

• 66% use their smartphone, 60% watch video content, 33% read, and 33% listen to audio content weekly or more.

Overall, most adults (69%) say they never do work or schoolwork in bed. However, doing work or schoolwork in bed varies by age.

Three-quarters of adults (74%) sleep wearing pajamas, nightshirts, etc. at least a few times a week or more.
• One-third of adults (32%) sleep wearing socks at least a few times a week or more.
• Two in 10 adults (21%) sleep in the nude at least a few times a week or more.

Many US adults have a daily bed companion, such as a partner or pet.
• Four in 10 adults (43%) sleep with a partner every day or nearly every day.
• Two in 10 adults (22%) sleep with a pet(s) every day or nearly every day.

Three-quarters of US adults (72%) say that comfort is the most important thing they look for in a new mattress.

More details about sleep habits and bed activities can be found in the full report here: Sleep Habits and Bed Activities Report 2023

The post BSC's 2023 Report: Sleep Habits and Bed Activities appeared first on Better Sleep Council | Start every day with a good night’s sleep.

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